Rakuten is a tech company that offers electronic commerce solutions in Japan and internationally. The company operates in three segments such as internet services, finance services, and others. The internet services segment comprises businesses running various e-commerce sites, including Rakuten Ichiba, an internet shopping mall; travel booking sites; portal sites; and e-book businesses as well as businesses for advertising and sale of contents and similar on these sites. Its offerings include e-reading, online travel reservations, online auctions, online marketing, online golf course reservations, portal sites, search engines, integrated internet marketing, online recipe posting and browsing, student recruiting community, online purchase of discount coupons, online shopping, and video on demand services. It is involved in the online sale of books, CDs, and DVDs. The internet finance segment is engaged in providing services related to banking and securities, credit cards, life insurance, and electronic money. This segment provides credit card payment, internet banking, online brokerage, online comprehensive insurance, and face-to-face and online life insurance services as well as credit card transactions on smartphones and tablets. The other segments are involved in the provision of communications services such as next-generation LTE-compatible mobile data communication, telecommunications, internet connection and corporate mobile phone services, and management of a professional baseball team. The company was formerly known as MDM, Inc. and changed its name to Rakuten, Inc. in June 1999. Rakuten, Inc. was founded in 1997 and is headquartered in Tokyo, Japan.
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